CASE STUDIES

NYC’s Genome Center is a hub for institutional members to use collaboration technology for meetings, education, training and research.

Organization:

The New York Genome Center (NYGC) is a not-for-profit organization devoted to transforming biomedical research and clinical care by collaborating with the world’s leading scientific minds. The New York City facility is a hub for institutional members and the wider genomics community, with widespread audio and video conferencing capabilities, a state-of-the-art training room, and a 500-seat, divisible auditorium.

Challenge:

As part of its mission to connect the world’s greatest scientific minds in the fields of genetic research and medicine, New York Genome Center built a $54 million, 170,000-square-foot biomedical research hub in lower Manhattan. It required collaborative technology for meetings, education, training and research, as well as state-of-the-art audio and display systems to enable more effective public outreach and fundraising.

The client required flexible audio, display, videoconferencing and control systems throughout 21 different rooms in the facility. In many spaces, the technology had to be virtually invisible while providing crystal clear audio and bright, HD video in spite of high ambient light. In other spaces, such as the café and the 24-seat boardroom, the technology became the focal point to promote the organization’s goals and initiatives.

Technology systems integrator VCA worked closely with the construction trades and AV design consultant to meet strict project timelines for the organization’s grand opening which put the new technology systems through its paces with a variety of guest speakers, presentations and forums.

Project:

As a high-profile biomedical research hub, NYGC reqired audio and videoconferencing, as well as display capabilities in rooms throughout the facility. The first-floor café includes a 5-screen by 2-screen video wall, deemed the Wall of Wonder, composed of 10 Samsung 55-inch monitors powered by Christie WallManager software. SoundTube pendant speakers, painted white to blend in, provide distributed audio.

In the divisible auditorium, VCA deployed the same SoundTube speakers in black, mounted above the decorative wooden slat drop ceiling. Two NEC projectors, one in the back of the room and one in the center, are situated on lifts that rise to hide the projectors within the ceiling and out of sight when not in use. Draper screens disappear within drywall soffits.
A 24-seat boardroom includes a similar projector and lift with a 120-inch diagonal screen on one side, and dual 70-inch Samsung plasmas for videoconferencing through a Cisco codec.
The seventh floor training room showcases the flexibility of the Crestron DigitalMedia system, with modular seating and five floor boxes that permit a Crestron transmitter to be plugged in, providing control of the AV systems regardless of the room’s configuration.

Results:

The end result brings Crestron connectivity through a DigitalMedia (DM) transmitter and receiver system to virtually every room, as well as connectivity for Blu-Ray players, projectors, PCs, and client-supplied laptops or tablets.
The system gives NYGC the capability to send any source to any screen, so visitors in the café can watch presentations being held in the auditorium. Scientists and researchers in nearly any room of the facility enjoy easy-to-use audio and video conferencing through Cisco codecs to connect with research partners across the world.

Project Value:

$1 million