News & Blog

Why Video Collaboration is Taking Over Business Communications

The global economy and rapidly evolving technology demands businesses to be more innovative than ever. However, the speed of innovation in business depends on how well teams can communicate and collaborate with each other. One of the biggest challenges in today’s business communication comes from having globally dispersed workforces. With remote teams, the chance of miscommunications and misunderstanding increases exponentially, and these types of potential errors can have an extremely negative impact on a business, from both a financial and a reputational perspective.

As a technology that has changed the world’s view of workplace collaboration and communication, video conferencing is able to meet the communication needs of today’s organizations, big and small. Video communication and collaboration enables companies of all sizes and budgets to keep pace with the dynamic business landscape cost-effectively, while it weeds out common factors that hinder innovation.

Video Edges Out Other Communications Options

Emails and audio conferences, while useful, cannot reliably bring remote teams together. Why? Because having to sift through endless chains of emails can not only be frustrating but also is time-consuming, and opens the door to the possibility of important details being missed, and important information being misconstrued. In the case of phone meetings, you can only hope your teammates are not slacking off while “on the call.” A 2014 survey by InterCall revealed that more than 80 percent of employees remain distracted with non-work activities during conference calls.

As opposed to long, tedious conference calls, where you often have to pinch yourself to avoid dozing off, the visual nature of video communications makes it easier for participants to stay focused on the meeting’s purpose. This results in more fruitful meetings. This is one of the main reasons why the popularity of video as a preferred medium of workplace communication is soaring. A Wainhouse Research survey of over 1,000 business executives found that 78 percent of respondents consider online video effective for business communications.

Video is becoming the Star of Business Communications in Every Sector

As a low-cost, effective, and highly accessible tech tool, video serves a wide range of business sectors. Video conferencing opens up greater opportunities for retailers and financial institutions to engage with their customers, vendors, and partners seamlessly across the globe. Manufacturers can leverage video to bolster production through faster decision-making and improved resolution of customer complaints. And logistics firms can interact more efficiently with their supply chain connections, and improve their quality and turnaround for deliveries using video communications.

Video Plays a Major Role in Critical Business Processes

Businesses are realizing the potential of video conferencing to improve their operations on multiple levels. Let’s take a closer look at how video affects three important business processes.

Marketing. When it comes to marketing, nothing beats honest, face-to-face communication. Video serves as a powerful tool that allows marketers to build and foster relationships with customers in a more meaningful way. Not only that, video offers new communications channels for product launches, customer training, service, support, and more.

Sales. Training is an integral part of sales. Video helps businesses deliver better sales training to new reps-besides providing the benefits of real-time interactions, video-training sessions can be archived for on-demand viewing. Many sales teams feel like they do not communicate regularly with their managers. In fact, nearly 50 percent of sales managers fail to devote enough time to train their sales team. Video conferencing can solve this problem by allowing managers to interact with their teams on the fly.

Human Resources. Video helps HR teams function faster, make better decisions, and tap into the global talent pool, plus, it reduces the cost of operations. An Aberdeen report found video conferencing can bring down recruitment costs-per-hire by up to 32 percent.

With such an extensive list of benefits for businesses, videoconferencing quickly becoming the standard communication model in the enterprise. As such, the pace of video adoption will be a key differentiator of business success for modern companies. VCA offers a variety of video conferencing options; contact us today to discuss which style of video product best suits your company’s needs.